process in details
Animation is a graphic system in its own right. It sublimates the richness of stories, graphic works, experiences, immersive experiences. The evolution of practices and media has emerged a new playground for the movement.
Motion design is well known as a symbol of this new convergence between graphic design and movement. Today, this practice lies between a marketing strategy and an aesthetic experience that leads the viewer to a second stage of reading a work.
Its relationship with minimal art pronounces the rejection of illusionism, the denial of all subjectivity. It then seeks to free itself from any symbolic or figurative representation to become nonsubjective and shine by movement.
Cinema, television, advertising, explanatory films, art, virtual reality, video games, web. The applications are numerous and it applies today to all means of digital expression.
From design to delivery, we shape and animate concepts with a multidisciplinary and craftsman's approach towards production.